China Archives

Hershey Company Brings a New Brand to China

June 3, 2013 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Product Management China, competition, global, Hershey, innovation, Mars, opportunity, planning, product management, trends

Hershey Co. is a leading brand of confectionery (candy) products. It is especially strong in the United States, but has not been among the leaders in China. To thrive in …

Worldwide B-to-C E-Commerce Reaches $1 Trillion Annually

February 15, 2013 Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Online Marketing, Trends China, customer expectations, customer satisfaction, e-commerce, experiential marketing, global, online shopping, opportunity, shopping, social media, success, trends, United States 3

In 2012, worldwide E-commerce revenues — for business-to-consumer spending — reached $1 trillion for the first time. The number is expected to hit $1.3 trillion during 2013 — with the …

Who Shops Online? A Global View

February 12, 2013 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Online Marketing, Trends China, customer expectations, customer satisfaction, eMarketer, experiential marketing, global, mobile media, online shopping, opportunity, planning, success, trends, United States 10

The United States generates by far the most online sales dollars each year (with $385 billion expected in 2013). However, China has the greatest number of online shoppers (with 271 …

Social Media and Branding: A Look at China

December 7, 2012 Evans on Marketing Global Marketing, Product Management, Social and Digital Media analytics, China, eMarketer, global, InSites Consulting, mobile media, social media, trends 3

In China, social media play a more important role among brand followers than in the United States according to research by InSites Consulting.

Click the eMarketer chart to learn …

Cereal Marketing Goes Global

August 26, 2012 Evans on Marketing Global Marketing, Product Management, Trends advertising, Brazil, cereal, China, competition, culture, Euromonitor, General Mills, global, India, Kellogg, marketing, opportunity, PepsiCo, promotion, Ralcorp, trends

Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their …

1 … 4 5 6 7

Tag: <span>China</span>