Monotasking Vs. Multitasking

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , 13

In today’s high-tech, immersive society, “multitasking” has become B-I-G.  And many people frown on “monotasking.” But is this good? Can you really text and pay attention to your professor simultaneously? …

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