Are Product Sizes Getting Smaller?

For many products — food products, in particular — we have seen the package sizes get smaller in order to stabilize prices and/or to increase profits. How often is this done today? As one study of British products found, package size MAY be somewhat overrated as an issue. WHAT DO YOU THINK? As Martin Armstrong […]

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A Clever Ad: Coke and Recycling

In Great Britain, Coca-Cola has been running an entertaining and clever commercial to encourage recycling. Below are two videos: one that shows the commercial itself and another that describes the making of the ad. As reported by Alexandra Jardine for Advertising Age: “Coca-Cola Great Britain is encouraging people to think more about recycling with an […]

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Hyundai Ad Gets Clobbered — and Withdrawn

Hyundai had a not-so-brilliant idea for a TV ad: Highlight the low emissions of its new ix35 crossover vehicle by showing a guy trying to commit suicide could not do so in this car. After getting blasted by social media — as well as traditional media — Hyundai pulled the ad. Even though the commercial […]

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