planning Archives

Brand Advocates and Social Media

October 19, 2012 Evans on Marketing Marketing Communications, Product Management, Social and Digital Media advocate, brand, eMarketer, Google, opportunity, planning, promotion, social media, tips, trends, Wildfire

Interested in learning more about the impact of brand advocates and their use of social media?

Then, check out this report from eMarketer, sponsored by Google’s Wildfire (software that “enables …

For Jennifer Aniston, An Endorsement Means an Equity Position

October 17, 2012 Evans on Marketing Good and Bad Examples of Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing advertising, endorsement, entertainment marketing, hair care, innovation, Jennifer Aniston, planning, promotion, social media

Actress/celebrity Jennifer Aniston is going to endorse a new hair care start-up company. In return, she will get an ownership stake. The company is Living Proof.

Click the photo …

Looking Ahead to the Year 2017

October 11, 2012 Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends advertising, Advertising Age, analytics, customer expectations, opportunity, planning, promotion, social media, trends 2

In its October 8, 2012 issue, Advertising Age examines what’s ahead for marketing between now and 2017. The issue has a number of observations about the future.

Click the cover …

Leveraging Consumer Insights

October 10, 2012 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Product Management, Social and Digital Media analytics, customer expectations, experiential marketing, good behaviors, opportunity, planning, social media, tips 1

When companies use social media to interact with consumers, they need to do four things:

Present messages that provide the consumers with value-added content to THEM.
Read the responses that

Data Will NOT Replace Thinking

October 5, 2012 Evans on Marketing Business Analytics and Marketing Information, Technology and Marketing, Trends analytics, big data, business model, Harvard Business Review, human, Justin Fox, planning, technology, thinking, trends

As inevitable as it sometimes seems, human thinking is not going to be replaced any time soon.

According to Justin Fox (editorial director of the Harvard Business Review Group), writing …

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