What Customers Want from a Program Loyalty

The quest for customer loyalty continues to be both a critical goal and a major challenge for companies of all types and sizes. [See 1, 2, 3.] Today, we highlight an infographic from Colourfast (an international paper and plastic card printer based in Ontario, Canada) that looks at “what customers want to know before joining […]

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It’s Time for Greater Use of RFID Technology

Guest Blogger Today‚Äôs post on RFID technology is by Chris Landry, the Managing Director of Colourfast, an international paper and plastic card printer that is based in Ontario, Canada.  _______________________________________________________________________ RFID Technology — An Infographic The concept of radio frequency identification (RFID) is becoming increasingly common among retailers worldwide, with more than 50% of product manufacturers already […]

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