Long-time businesses need to live in the present and plan for the future. Harry & David has been a leader in selling gift products for more than 80 years. Take a look at this video for a quick overview of the retailer. Harry & David’s modernizing is important for its future.
As these examples show, customer gift shopping is an interesting phenomenon. There is much to be learned about it. U.S. Consumers Start 2017 Holiday Shopping. What Influences Gift Giving Behavior? Are YOU a Gift Splurger?
Harry & David has been a key part of the 1-800-flowers.com family of businesses since 2014. Besides, Harry & David, 1-800-flowers. com operates these businesses. 1-800-baskets.com (which includes gifts for pets). fruitbouquets.com. Cheryl’s Cookies. Popcorn Factory. Stock Yards (steaks and chops). And Wolferman’s (baked goods).
Let’s look at Harry & David’s modernizing. We emphasize its revamped customer-friendly Web site, which is now much stronger.
Harry & David’s Modernizing
Harry & David recently introduced a major overhaul of its Web site. Much of its business these days is online, rather than by mail order.
“Harry & David has a new look across its Web site, mobile site, catalogs, E-mails, and social media channels. As part of its refresh, the brand is making its E-commerce site easier to use in time for the holiday season. ‘The Harry & David brand refresh reflects our commitment to continually enhance the customer experience,’ Steve Lightman, president of Harry & David, told FierceRetail. ‘It’s also why the site redesign incorporates not only our new brand look but new functionality, improved navigation, and enhancements based on customer suggestions we’ve received. The holiday season is when is Harry & David shines, so it’s the perfect time to launch our new brand look, feel, and tone.'”
Click the image to read more from Renfrow about the Harry & David Web redesign.