Today, more consumers than ever are interested in their health. As a result, firms need a better way to design and market products.
To begin, check out these articles:…
Read moreAn Autonomous Boat Will Soon Emerge
Really? An autonomous boat will soon emerge. For the last few years, we’ve heard a lot about autonomous (self-driving) cars. We never came across anything before about boats …
Planning for the New Normal
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends business model, customer expectations, infographic, innovation, McKinsey, new normal, opportunity, planning, tips, trust 2
Yesterday, we discussed best practices for marketing communications. Now, we examine best practices in planning for the new normal.
Seven Shifts That Affect Planning for the New Normal
So, …
Read moreWrapping Up Our COVID-19 Career Series
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends analytics, competition, entrepreneur, experiential marketing, infographic, innovation, jobs during COVID-19, marketing, mobile media, online information, opportunity, planning, product management, self branding
Today, we are wrapping up our COVID-19 career series. There are more than THIRTY posts. Of course, we will continue providing career-related information.
In addition, we present a link …
Read moreMarketing Lessons from COVID-19
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends Attest, better marketing, COVID-19, customer expectations, customer satisfaction, innovation, opportunity, planning, tips
As the COVID-19 crisis continues, marketing strategies keep evolving. With that in mind, we consider marketing lessons from COVID-19. In essence, how do we become better marketers? In both the …