As the pandemic rages on, we must project future scenarios. As well as continue to seek out best practices. Such as improving communications during COVID-19. Especially for consumers who want to know that your firm is on track. And that your firm is concerned about about them.
To review: According to MaRS, Marketing communications (MarCom) encompass a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom refers to all the messages and media deployed to communicate with the market. These communications include advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances, and more.
A Tool for Improving Communications During COVID-19
Today, we look at an excellent communications tool from Media Frenzy Global, as described by Vahe Habeshian for MarketingProfs:
“Because of the COVID-19 pandemic, companies must find new ways to communicate with their audiences. Many are unsure whether they should communicate at all. And even if they know they should, some are uncertain what form to take. Marketers and PR teams have questions. Especially around the tone they should take. As well as the frequency of communications. The forms that communication should take. And the content they should share.”
“An infographic from PR and marketing agency Media Frenzy Global presents, in flowchart form, a quick guide about how companies can best interact with their audiences. For help with your decision-making about customer outreach, check out the infographic.”