innovation Archives

Eyes on You Everywhere

April 13, 2020 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing business model, ethics, experiential marketing, innovation, tracking, trust, video

Through several posts, as highlighted below, we looked at how companies track us. Often, without our knowledge or consent. But with eyes on you everywhere, we should know of the …

Interesting Innovation – An Electric T-Shirt

December 17, 2019 Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Technology and Marketing business model, electric T-shirt, experiential marketing, infographic, innovation, opportunity, planning, video, YouTube

At Evans on Marketing, many posts deal with product innovation. Some more offbeat than others. Such as today’s coverage of a new and interesting innovation – an electric T-shirt.…

Mac Computers Are Less Important to Apple

November 26, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Product Management, Technology and Marketing Apple Corporation, infographic, innovation, Macintosh PC, Statista 3

In 1984, Apple introduced the first Macintosh computer. At that time, the firm was known as Apple Computer. Over the years, the Mac has captured a beachhead in a small, …

Value Creation and Pricing

November 14, 2019 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Pricing, Trends business model, infographic, innovation, McKinsey, technology, value creation

Often, consumers believe price and value are interrelated. In other words, that price signifies product value. Thus, firms can use value creation and pricing to boost their own worth.

For …

Smartphone Future Cloudy

September 25, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Pricing, Product Management, Trends customer expectations, experiential marketing, innovation, iPhone XI, smartphone 3

Today we ask is the smartphone future cloudy? After years of steady growth, we see some evidence of a slowdown in sales. Why? And what’s next are the focus of …

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Tag: <span>innovation</span>