As we have noted: A popular new concept is “influencer marketing.” What is it? And how should it be used? This post deals with 2018 influencer marketing trends.
Stronger FTC Influencer Marketing Rules
Influencer marketing is a BIG deal today. With influencer marketing, we target well-known individuals. Their effect on the purchase decision is significant for some consumers (followers). Because of some …
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Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends brand credibility, business model, competition, experiential marketing, influencer marketing, infographic, opportunity, planning, social engagement, social media, tips, Traackr, trust 2
Yesterday, we talked about the power of marketing influencers.
Today, we present an infographic by Traackr:
“With one tweet, tap, or snap, we interact with our peers in
Influencer Marketing: Coming of Age
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends 2017, Altimeter Group, analytics, brand credibility, Brian Soltis, business model, competition, experiential marketing, influencer marketing, marketing research, opportunity, planning, social media, tips, TopRank Marketing, Traackr, trust 5
One of our most popular emerging concepts is “influencer marketing.” What is it and how should it be used?
Consider these observations by Lee Oden (CEO of TopRank Marketing)…
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