Today, we present an infographic by Traackr:
“With one tweet, tap, or snap, we interact with our peers in an instant, as we do with brands. This new social fabric affects how people relate to and involve themselves with brands, ultimately enabling them to be more than just buyers. Brands set to succeed in this new environment have acknowledged the fundamental retooling and transformation already underway. Thus, they have made strides to value their community, and in turn become valued members.We believe that influencer marketing can be the catalyst for brands to cross the chasm. Influencers offer a unique lens for a brand to relate to its community and earn its trust.”
This infographic shows the steps needed to best engage influencers. Click the image for a larger view of the infographic.