Not enough research exists on B2B influencer marketing. While lots of research on B2C influencers exists.
For a background on the general topic of influencer marketing, read these articles:
… Read moreDo YOU Recognize Anti-Influencers
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Over the years, Evans on Marketing has posted nearly 40 times on influencer marketing. Including twice last week. But we never have discussed the anti-influencer. Thus, do YOU recognize …
Twenty-Two Influencer Marketing Tips
Yesterday, we looked at the state of influencer (tastemaker) marketing in 2020. That leads to the question: How should we best use influencer marketing? To address that question, this …
Tastemakers Are More Important Than Ever
We have written about influencers since 2012. Yet, in 2020, tastemakers are more important than ever. And the trends prove it. Today, we look at data on influencers. Tomorrow, we …
Read moreInfluencer Marketing Keeps Evolving
At the end of 2017, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving.…
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