Ad Campaigns That Inspire

Great ads can inspire us and elevate the image of an organization and its brands. Unfortunately, in this era of heavy advertising clutter, “inspiring” ads are too rare. 🙂

So,

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Marketing and Sales: Better Cooperation Needed

Even though, a company’s sales personnel are typically viewed as part of the marketing function, there are also differences of opinion and sometimes conflicts between marketing and sales. Instead, mutual

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The “Science” of Tweeting

A lot of us think that Tweeting is one of the most spontaneous and intuitive social media activities in which we engage. But, if we choose to be so engaged,

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