Social Media Posts and Interaction: A HubSpot Study

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Trends , , , , , , 6

How well do industries do in their social media engagement? Is the frequency of posting related to the level of audience participation? HubSpot recently conducted a research study on this …

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Why People Unfollow Brands on Social Media

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , , , , , 13

Clearly, a key company and individual goal is to have people “like” their social media efforts enough that they become loyal to those efforts. When too many followers abandon social …

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A Beginner’s Guide to Keyword Research for Search Engine Optimization (SEO)

Evans on Marketing Business Analytics and Marketing Information, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Technology and Marketing , , , , , , 8

An important goal for ANY firm involved with the Internet and social media is to gain the best possible search engine placement (SEO).

For those new to SEO, Rachel Sprung …

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What’s Going to Be Hot at the Super Bowl? In Terms of Ads of Course

Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , 8

Over the last several years, companies have become much more proactive about releasing buzz-worthy ads before the game and maximizing the online excitement, typically via YouTube.

So, what are going …

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