Great ads can inspire us and elevate the image of an organization and its brands. Unfortunately, in this era of heavy advertising clutter, “inspiring” ads are too rare. 🙂
So, let’s look at several inspiring ads, as presented by Jami Oetting for the HubSpot Blog:
“A great idea can inspire. But it can also make you jealous of its simplicity, humor, emotion, and elegance. And no other event in the marketing and advertising industry brings so many jealousy-inducing ideas together as the Cannes Lions International Festival of Creativity. The event recently wrapped at the end of June and this year’s top winners — the Grand Prix recipients — provide us with another list of interesting and inspiring work.”
Here are inspiring ads in five different categories. [Click here to see 21 Cannes-winning ads.]
Film: “A new Leica ‘100’ advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos.”
Cyber: “Gisele BĂĽndchen – I WILL WHAT I WANT.” “Gisele knows what it means to live under the microscope, amongst the noise of contradicting opinions. But will beats noise.“
Radio: ““
Product Design: “
Media:
It is nice to see these type of Ads once in a while. Inspiring Ads can give the brand a positive reputation. For example, I remember a Nike commercial for their new shoe line which did not focus too much on the shoes’ specs, but rather the athletes’ work ethics and story. Then relate the quality of the athletes to that shoe which helps them achieve greatness.