Over the years, we have presented more than 400 posts on shopping, including the evolution of retailing formats. During the pandemic, there have been many negative results for certain …
Will Removing Cookies REALLY Help Privacy?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Trends business model, ethics, experiential marketing, online information, privacy, promotion, third-party cookies, Wall Street Journal
Online privacy and tracking are topics we have addressed before. In response, Google and Apple, among others, have been working to restrict the use of cookies. In reality, this …
Marketers Ramping Up Use of NFTs
In early 2021, we first discussed NFTs (non-fungible tokens) as collectibles. In the months since then, we have seen marketers ramping up use of NFTs in their marketing …
Customer Experience Practices
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing, Trends bad behavior, customer expectations, customer experience, customer satisfaction, experiential marketing, opportunity, trust, Wall Street Journal
Due to its importance, we have written about customer experience on hundreds of occasions. In this post, we examine two customer experience practices.
Learning More About Customer Experience
… Read moreWhere People Holiday Shop in 2021
Recently, we have written a lot about this year’s holiday shopping. And today, we examine where people holiday shop in 2021. Unlike in 2020, there is more in-store shopping.…