Macy’s Social Media Superstars

Obviously, social media greatly affect firms. And Macy’s social media superstars represent a key way to connect with customers. According to Tenfold: “As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and […]

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Social Media Future of Customer Care

  Due to its importance, social marketing is a hot topic for us. In looking ahead, let’s study the social media future of customer care. These posts highlight our recent social media coverage: Following Proper Social Media Etiquette Hottest Social Media Marketing Tools Using Social Media to Boost In-Store Shopping More Social Media Marketing Tips […]

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Data Analytics Can Enhance Customer Experiences

We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict Consumer Behavior Thinking About a Career in Data Analytics? Ever Wondered What You Can Do […]

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Changing Customer Experience Expectations

To succeed, changing customer experience expectations must be monitored. And fulfilled. As discussed before, a great customer experience facilitates repeat business. For example, look at these posts. Consistency Makes Good Customer Experiences Better. Closing the Customer Experience Gap. Better Customer Experience: Factor Consideration. Why the Customer Experience May Fail. In the current global environment, consumers […]

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Virtual Reality Live at Vera Bradley Stores

To create an outstanding customer experience, many firms want to use new high-tech tools. Thus, some now experiment with artificial intelligence. And others track shoppers online and in stores. Still other firms market voice-activated digital assistants and employ online chatbots. In addition, virtual reality is gaining popularity. In this instance, we can learn a lot […]

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Consistency Makes Good Customer Experiences Better

Consistency makes good customer experiences better for all parties. Thus, we must ask. Are firms doing well with customer service (the customer experience). Or is it just hype? Some firms are doing well, other not so much. And consistency of the customer experience is essential for their loyalty. As a result, customers must be satisfied […]

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Closing the Customer Experience Gap

Customer experience includes all interfaces that firms have with people. A great experience leads to  satisfaction and repeat business. Accordingly, closing the customer experience gap is vital.   In this post, we add to our prior coverage: Customer Experience: Factors Customer Experience May Fail Customer Experience Infographic Customer Service Or Lip Service? Customer Returns   […]

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Better Customer Experience: Factor Consideration

At our other blog, Berman Evans Retail, we focus on retailing. In 2017, we have several posts on better customer experience. The topic is that important! So is factor consideration. The best companies win prestigious awards. For instance, these are some Berman Evans customer experience posts from 2017: Omnichannel and Great Customer Experiences How Good Is the […]

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Can Better Marketing Lower Costs?

A yes answer to this question is not necessarily a dream or an impossibility: Can better marketing lower costs? Some companies generate weak performance profits even with high marketing expenditures. We’ll mention no names! Nonetheless, it is possible to do better marketing with lower costs. 🙂 Click here, for example. Especially relevant are recent observations […]

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Why the Customer Experience May Fail

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low. Melissa Global Intelligence is a firm that provides in-depth data quality tools and services. It recently published “What Kills […]

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