As we have regularly reported, a great customer experience is a key to marketing success. Thus, self-assessing the level of customer experience maturity is vital.
Creating a Great Customer Experience
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Due to its importance, we have written about the customer experience more than 100 times. For the post below, we focus on creating a great customer experience.
Six Principles
… Read moreThe Impact of Customer Expectations on Customer Satisfaction
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Meeting or exceeding customer expectations is an important key to a successful marketing strategy. In this post, we study the impact of customer expectations on customer satisfaction.
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Read moreAI Enhances the Customer Experience
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Yesterday, we discussed the overall state of the Internet of Things (IoT). Now, we look at one part of the IoT. How AI enhances the customer experience.
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Read moreHow Quality Customer Experience Can Increase Revenue
After a short break for knee replacement surgery, Evans on Marketing is back. Today, we look at how quality customer experience can increase revenue.
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