Meeting or exceeding customer expectations is an important key to a successful marketing strategy. In this post, we study the impact of customer expectations on customer satisfaction.
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Meeting or exceeding customer expectations is an important key to a successful marketing strategy. In this post, we study the impact of customer expectations on customer satisfaction.
For further …
Read more
Yesterday, we discussed the overall state of the Internet of Things (IoT). Now, we look at one part of the IoT. How AI enhances the customer experience.
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After a short break for knee replacement surgery, Evans on Marketing is back. Today, we look at how quality customer experience can increase revenue.
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Read moreOnce again, we look at enhancing the customer experience. This is a vital topic in our competitive shopping environment. And one that can be costly. While also requiring continuous investments.…
Read moreObviously, social media greatly affect firms. And Macy’s social media superstars represent a key way to connect with customers.
“As social platforms have grown in popularity, so …
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