Tracking Marketing ROI

Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web. Marketo has recently published an E-book titled: Solved Mysteries: Tracking Your Content Marketing ROI: “Is your content’s ROI a mystery? You won’t need a detective to solve the case! In this E-book, we’ll […]

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Online Marketing Metrics

Look at this infographic to see what metrics marketers are using to measure online content effectiveness. by Pardot Post suggested by KCJ  

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