Guerilla marketing involves innovative, unconventional, and low-cost marketing techniques that seek to achieve maximum consumer exposure for a product. Although the concept has typically been applied to low-cost tactics used …Read more
Small Firms Need Bootstrap Marketing
Bootstrap marketing is another term for guerrilla marketing, a small-firm approach to competing in the marketplace.
As Brandon T. Luong, founder of Guanxi Innovations, defines it: Bootstrap marketing involves …Read more