Creative Uses of Guerilla Marketing

Guerilla marketing involves innovative, unconventional, and low-cost marketing techniques that seek to achieve maximum consumer exposure for a product. Although the concept has typically been applied to low-cost tactics used by small firms, guerilla marketing is now being used more often by larger companies to stand out better without eating up large parts of their […]

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Small Firms Need Bootstrap Marketing

Bootstrap marketing is another term for guerrilla marketing, a small-firm approach to competing in the marketplace. As Brandon T. Luong, founder of Guanxi Innovations,  defines it: Bootstrap marketing involves a “tactical marketing plan giving the maximum ROI (Return on Investment) at the lowest cost while aligning with the brand’s goals.” Take a look at Luong’s […]

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