Are you surprised by the title of this post? Or, is it something to which you were already aware?

According to eMarketer:

“U.S. retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of 12.3% over the 2014-to-2019 period forecast by eMarketer. Despite a gradual leveling off of spending increases, retail will remain the leader among industries when it comes to digital ad spending during this time frame, according to a new eMarketer report, ‘The U.S. Retail Industry 2015: Digital Ad Spending Forecast and Trends,’ part of our “Digital Ad Spending Benchmarks by Industry” report series.”

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