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Is This a Surprise? Smart Homes Desired Across Generations

October 6, 2015 Evans on Marketing Consumers and Their Behavior, Product Management, Technology and Marketing, Trends demographics, eMarketer, Harris Poll, innovation, market segment, smart home, technology 11

There are a lot of stereotypes about older consumers, especially with regard to their resistance to innovations and new technology.

But, according to a recent study by the Harris Poll…

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Global Social Media Ad Spending Is Booming

September 14, 2015 Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media advertising, competition, eMarketer, global, mobile media, promotion, social media, trends 8

As reported by eMarketer:

“Advertisers in the U.S. and Canada place a premium on social media and will ramp up paid spending on social networks 31.0% this year to

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Online Customer Reviews Important for Local Businesses

September 7, 2015 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Social and Digital Media bad behavior, BrightLocal, comments, eMarketer, experiential marketing, good manners, review, social media, trends 8

As we have reported before (for example, 1, 2), customer reviews and comments made at social media sites can have a large impact on a company’s image and …

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Why Is the Management of Big Data So Difficult?

July 13, 2015 Evans on Marketing Business Analytics and Marketing Information, Trends 2nd Watch, analytics, big data, business model, CA Technologies, eMarketer, information, trends, Vanson Bourne 4

As we have posted several times before, big data analytics are here to stay and growing in importance. [See, for example, 1, 2, 3, 4.] …

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Marketing Interfaces with IT Need to Get Better

July 10, 2015 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Technology and Marketing analytics, bad behavior, conflict, cooperation, data mining, eMarketer, IT, KPMG, planning, research, technology, trends 2

Recently, we wrote about “Marketing and Sales: Better Cooperation Needed.” But, the same may also be said about about marketing and IT (information technology).

As reported by eMarketer…

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Categories

Marketing Communications (1,245)
Social and Digital Media (1,213)
Consumers and Their Behavior (1,082)
Trends (1,004)
Business Analytics and Marketing Information (947)

Tags

opportunity (863)
customer expectations (840)
planning (803)
tips (744)
experiential marketing (695)

Year

2022 (51)
2021 (180)
2020 (228)
2019 (199)
2018 (216)

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