Consumer Trust: Interesting Research Findings

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , , , , 5

Consumer trust is important if companies and industries are to succeed, certainly in the long run. For example, see “Are You Vigilant in Protecting Your Reputation?”, “Don’ts for Businesses Using …

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The Most Trustworthy Sources for Women Shoppers

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media , , , , , , , 3

In today’s multimedia, digital advertising/promotion environment, consumers do not view all sources as equally trustworthy (or very trustworthy). For this post, let’s consider the trustworthiness of media by women consumers.…

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