Consumer Trust: Interesting Research Findings

Consumer trust is important if companies and industries are to succeed, certainly in the long run. For example, see “Are You Vigilant in Protecting Your Reputation?”, “Don’ts for Businesses Using Social Media”, and “Americans Don’t Trust Mass Media” . According to eMarketer: “Brand trust seems to matter more than ever, though it may be harder than ever to […]

Read more

The Most Trustworthy Sources for Women Shoppers

In today’s multimedia, digital advertising/promotion environment, consumers do not view all sources as equally trustworthy (or very trustworthy). For this post, let’s consider the trustworthiness of media by women consumers. According to recent research by SheSpeaks, as reported by eMarketer: “Online product reviews written by regular people — whether they know them personally or not—are […]

Read more