For quite a while, many CEOs avoided their own involvement in social media, instead having specified personnel undertake company social media activities. They did not see the benefits of their own social media engagement and viewed social media as a time drain. Now, CEO attitudes and actions have dramatically shifted.
As Weber Shandwick recently noted:
“Research released today [May 2015] from leading global public relations firm Weber Shandwick finds that 80% of the chief executive officers from the world’s top companies are now engaged online and via social media. CEO sociability has more than doubled since Weber Shandwick began tracking the social activities of chief executives in the firm’s first Socializing Your CEO study in 2010, when only 36% of CEOs were social.
“’CEOs can enhance and strengthen the reputation of their companies by taking an active and visible role in creating and sharing branded content through their company sites and social media,’ said Chris Perry, global president of Digital, Weber Shandwick. ‘The proliferation of sources, the unpredictability of news cycles and the explosion of new, highly visual media formats can be a challenge to any company, but it’s also a massive opportunity to engage and connect.’”
Click the image to read Weber Shanwick’s full report.