Customer Service Means a Good Return Policy

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Trends , , , , , , , , , , , , , 3

Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of …

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Here Yesterday, Gone (OR Declining Today)

Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , 9

In the early 2000s, a number of new Web and social sites emerged. Despite a lot of hype, many of them did no hit expectations and/or are not as popular …

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