Budweiser Ramping Up Its World Cup 2018 Marketing Efforts

Once again, Anheuser-Busch is a major sponsor of the World Cup, this time in Russia. And already, we see Budweiser ramping up Its World Cup 2018 marketing efforts. The firm’s total costs of marketing/advertising will run into the hundreds of millions of dollars. During the last World Cup in 2014, we asked Are Sports Sponsorships […]

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A Flying Camera: Myth Or Reality?

In our Hofstra graduate product innovation class this semester, we have talked about the possibility of a commercially-viable, hands-free, voice-activated, floating camera. We have had fun with what we thought was a hypothetical class discussion. But, it seems that at least aspects of the product we talked about in class may be coming sooner than […]

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