Nine Tips for Writing a Blog Post

Still struggling with your efforts at blogging? Still not sure how to write effective blog posts? If your answer is yes, then read on. According to Rachel Sprung, writing for HubSpot: “As marketers, blogging is essential to our jobs — but it isn’t easy. We have to come up with a topic, write something engaging, […]

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Unspoken Rules to Follow When Using the Internet

There are relatively few formal rules for those who run traditional Web sites or social media sites. As frequently claimed, the Internet has no real rules. Free speech rules — along with common sense. But, there are many unwritten or unspoken rules for those of us on the Internet to follow if we want to […]

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You’re on the Web: Is Google Paying Attention?

We know that most Web surfers begin their search on Google; and it is tough to get a high search engine ranking in such a competitive environment. And it is only getting tougher. As Grant Simmons,  Director of SEO & Social Product for The Search Agency, writes for Search Engine Watch: “Ten years ago, creating […]

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Why Do Web Sites Fail?

According to Mike Volpe, writing for MarketProfs, there are “Three Deadly Reasons Most Web Sites Fail”: “Most Web sites act like an online brochure instead of a thought-leadership resource.” “Most Web sites are one-size fits all instead of dynamic.” “Most Web sites are built for the company, not the customer.” Click the image to read […]

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B2B Marketing Online: An Infographic

Check out this business-to-business infographic from Content Crossroads.    

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Enhancements to Google Analytics

Google Analytics offers a variety of easy-to-use statistical tools to those interested in monitoring their Web traffic: “Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.” Now, Google […]

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Online Reputation Management

Understanding and managing a company’s online reputation are not easy tasks. A lot of what is said online is beyond the control of the firm. So, what can be done? According to Jacob Warren, an online reputation management consultant at Logik: “The nature of the Internet is that any random user can make their opinion […]

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