Data Analytics Can Enhance Customer Experiences

We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict Consumer Behavior Thinking About a Career in Data Analytics? Ever Wondered What You Can Do […]

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Data Analytics Can Help Predict Consumer Behavior

As we know, forecasting how consumers will behave is big challenge for marketers. In essence, what are we — as shoppers — going to do in the future? Thus. let’s see how data analytics can help predict consumer behavior. As described by Techopedia. We extract and sort data to learn and assess behavior and patterns. […]

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How Good Is Your Web Site

Here’s an important question: How good is your Web site? And the answer depends on setting criteria to measure. As well as monitoring Web site results. That’s our topic for today. Related topics we’ve written about include: Best Times to Post to Social Media How Credible/Authentic Is Your Web Site? SEO FAQs Don’ts for Businesses […]

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Big Data Challenge: Measuring Marketing ROI

As we know, big data is a big deal. And it’s challenging too. Hence, we turn to a big data challenge: measuring marketing ROI. If you have followed Evans on Marketing, you aware that we have reported regularly on big data. So, take a look at these examples: State of Big Data in 2017. When […]

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Thinking About a Career in Data Analytics?

As we know, data analytics and big data are extremely important to millions of companies around the world. So, it is pretty clear that new jobs in data analytics are opening every day. If you are an analytical person, think of the career possibilities. According to Dataconomy: “The importance of big data and data analytics […]

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