Analytics enable us to measure how closely we come to reaching our goals across various factors. For example, earlier this year, we reviewed Competitive Analytics for Social Media and…
Data Analytics Can Enhance Customer Experiences
We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics.
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Read moreData Analytics Can Help Predict Consumer Behavior
As we know, forecasting how consumers will behave is big challenge for marketers. In essence, what are we — as shoppers — going to do in the future? Thus. …
How Good Is Your Web Site
Here’s an important question: How good is your Web site? And the answer depends on setting criteria to measure. As well as monitoring Web site results. That’s our topic for …
Read moreBig Data Challenge: Measuring Marketing ROI
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Trends big data, business model, data analytics, marketing ROI, tips 16
As we know, big data is a big deal. And it’s challenging too. Hence, we turn to a big data challenge: measuring marketing ROI.
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