Tag Archives: Business 2 Community

Getting Great Online Customer Reviews

2 Feb

For the huge number of firms using digital media, getting great online customer reviews is a must. And this post addresses that topic.

These prior posts relate to today’s topic:


Background: Getting Great Online Customer Reviews

Before we present tips for getting great customer reviews, consider these observations from

“Winning rave online reviews from customers for your products or services is one of the best feel good factors of running your business. But no matter how high their standards of service or quality of products, firms soon discover the downside of the online consumer review phenomenon — customers saying bad things about their business. When you get a bad review, whether from a customer with a legitimate gripe, or a serial nitpicker, you must be prepared to deal with it. Ignoring it isn’t an option. Because that looks as though you don’t care and it can escalate into a bigger problem. But dealing with negative reviews in a positive way not only minimizes the impact of unflattering comments, it can also help you win new business.”

Click the image to read more from Coleman.

Getting Great Online Customer Reviews

A five-star business/Photo credit: Shutterstock


Tips for Getting Great Online Customer Reviews

Now we ready are ready for some tips to generate positive reviews.

So, consider these observations from Ajay Prasad, writing for Business to Community:

“In this new interconnected world, word-of-mouth buzz matters more than ever before. And that’s why you need to convince your customers write software reviews. Consider these stats. 74 percent of consumers say they consider word-of-mouth buzz before making a purchase decision, according to Ogilvy. Also, 84 percent of consumers say they trust recommendations of family, colleagues, and friends, according to Nielsen. In addition, 88 percent of people say they trust online reviews written by other consumers as much as they do those from personal contacts, according to BrightLocal.”

Here are five tips from Prasad:

  1. Keep it simple. Thus, make sure to use a platform that makes it easy for users to leave reviews on your site.
  2. Put review options in prominent positions. Integrate customer feedback into your site’s content.
  3. Build credibility. As we know,  bad reviews can hurt. But you shouldn’t discriminate against them. Why? Because leaving them on the site builds trust and credibility.

  4. Don’t overlook video. At present, 55 percent of people watch online videos every day. Therefore, don’t overlook video when it comes to convincing customers to write online reviews.
  5. Encourage site visitors. For example, let visitors know that anyone who writes an online review will be entered into a drawing for a chance to win some sort of prize. But be careful not to give the impression that you are trying to buy positive reviews.

To read more from Prasad, including four other tips, click the image.

Getting Great Online Customer Reviews


Infographic: Fighting Against Data Breaches

22 Dec

As many companies know, cybercrime continues to be an epidemic. And each time a type of breach is fixed, a new one pops up. Thus, the topic of today’s post is an infographic: fighting against data breaches from 3rd parties.

In July, we noted the following. It still applies today:

Interpol describes the types of cybercrime that exist — “Cybercrime is a fast-growing area of crime. More and more criminals are exploiting the speed, convenience, and anonymity of the Internet. They commit a diverse range of criminal activities that know no borders, either physical or virtual. And they cause serious harm and pose threats to victims worldwide. Although there is no one universal definition of cybercrime, law enforcement makes a distinction between two types of Internet-related crime. Advanced cybercrime (or high-tech crime) involves sophisticated attacks against computer hardware and software. And cyber-enabled crime includes ‘traditional’ crimes that have taken a new turn with the advent of the Internet.”

According to Brian Wallace, writing for Business 2 Community:

“When you have a small business, you rely on third-party vendors. For everything from your networking to your credit-card processing. Unfortunately, 63% of data breaches come from such vendors. And regardless of the source, your firm will be left holding the bill to clean it up. Data breaches cost more than money. They can irreparably harm your reputation. The good news is that there are some precautions to to make sure third- parties don’t compromise your business. But you just have to know what to look for.”

“The average cost of cleaning up data breaches varies between different industries. Medical records can be an average of $355 to clean up for every record breached. While public sector records can be more like $80 per record to resolve. The average cost to clean up breached records has gone up 29% since 2013. Thus, preventing data breaches before they happen is crucial. And reputational damage is even costlier and takes longer to fix!”


Infographic: Fighting Against Data Breaches

United Mail developed the following infographic. It “illustrates how to combat a data breach by using best practices, the latest technology, and helping you decide whom you can trust.”


Infographic: Fighting Against Data Breaches from Third Parties
Source: United-Mail.com


How Credible/Authentic is Your Web Site Perceived?

8 Aug

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain.

As Bob Hutchins reports for Business 2 Community:

“Did you hear the story about how Kim Kardashian lost 100,000 Instagram followers? Her problem? Authenticity. When it comes down to it, authenticity – or credibility, as it’s referred to in a recent infographic from Content Ranked – affects everything in your business. While, I’m primarily interested in authenticity as it pertains to marketing and communications, the effects of authenticity stretch far and wide across your entire business.”

“You can review the infographic below to check out several ways that the marketing and communication strategies used on your Web site affect your credibility.”



Enhance Your Career Credentials

14 Oct

I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What can YOU offer that is distinctive?

One good way to answer to these questions is by publishing material online through your own blog or at other Web sites. By doing this, you can show off your Web-related related skills, highlight your own expertise on a specific topic, and demonstrate how well you write.

Recently, Mark Miller presented some great observations on this subject for Business 2 Community.

“Writing is one of the most productive things you can do for your career. You don’t have to be seeking attention from creative recruitment agencies in order to benefit from it, either. On a personal level, you grow your personal brand and get an opportunity to show off your communication skills–something that’s valuable no matter your field. From a job perspective, it can help you draw attention to your employer’s company, drive traffic to its site, and have a positive impact on SEO.”

“The advantages to being a published author are many, but getting started isn’t easy. That’s something I found out the hard way working closely with content marketing recruitment. I’ve spent much of 2016 developing my authorship profile, developing relationships, and creating opportunities for myself and others in my business to share our ideas and insights. Now that I finally have some momentum going, I wanted to share some of the lessons I learned so you can avoid making the same mistakes and get a head start!”

Here are a few of Miller’s suggestions:

  • Know “what you bring to the table that’s unique enough to justify being read over dozens of similar articles and posts.”
  • “If you’re first starting out, begin with smaller publications even if they have much smaller readership. You can even self-publish on a personal blog or on a site that allows anyone to self-publish like LinkedIn.”
  • “Most blogs and Web sites that publish regularly and accept external contributions will have easy-to-find, publicly accessible editorial guidelines and directions to submit content.”
  • “Building up a portfolio of published articles and opinions takes time, and a lot of it. And submitting content, communicating with editors, and finally getting published will probably take longer than you think.”

Click the image to read a lot more tips from Miller. And look at the links below the image.



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