Getting Great Online Customer Reviews

For the huge number of firms using digital media, getting great online customer reviews is a must. And this post addresses that topic. These prior posts relate to today’s topic: Do Shoppers Really Believe Customer Reviews? How TripAdvisor Works Building Social Media Marketing Strategies Brand Complaints and Social Media What People Want from Brands On […]

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Infographic: Fighting Against Data Breaches

As many companies know, cybercrime continues to be an epidemic. And each time a type of breach is fixed, a new one pops up. Thus, the topic of today’s post is an infographic: fighting against data breaches from 3rd parties. In July, we noted the following. It still applies today: Interpol describes the types of […]

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How Credible/Authentic is Your Web Site Perceived?

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain. As Bob Hutchins reports for Business 2 Community: “Did you hear the story about how Kim Kardashian lost 100,000 Instagram […]

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Enhance Your Career Credentials

I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What can YOU offer that is distinctive? One good way to answer to these questions is by publishing material online through your own blog or at other Web sites. By doing this, you can show off your Web-related related […]

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