Nike is a true superstar of marketing. Just as its endorsers are superstars in their sports. Thus, we look deeper into how Nike nails its marketing campaigns.
First, take a …
Read moreCoca-Cola Seeking to Turn Things Around
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Trends advertising, business model, Coca-Cola, competition, infographic, Kantar, most chosen brands, planning
It’s hard to believe that this headline is true. Coca-Cola Seeking to Turn Things Around. But, in the COVID-19 era, things are evolving for the firm.
The Psychology of Advertising
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends advertising, experiential marketing, infographic, mobile media, opportunity, planning, psychology, RentSpree
Super Bowl of Advertising 2020
Since 2012, we have posted more than two dozen articles about the Super Bowl. Why? Because of the audience size and the price of TV commercials. In this …
Marketing Mistakes to Avoid
Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing advertising, Advertising Age, bad behavior, business model, customer expectations, planning, trust
Because marketing is an inexact science, mistakes happen. Despite many great companies. Indeed, despite advances, marketing sometimes remains more art than science. Thus, we cite marketing mistakes to avoid. HOWEVER, …