Yesterday, we examined whether Super Bowl advertising is worth it. And we showed some eye-popping comparisons. Now, in assessing the Super Bowl of advertising — part two, we turn …
Assessing the Super Bowl of Advertising — Part One
Last week, we set the stage for Super Bowl LIV advertising. Because of the spending dollars and the scope of Super Bowl advertising, we divide our analytical discussion into …
Super Bowl of Advertising 2020
Since 2012, we have posted more than two dozen articles about the Super Bowl. Why? Because of the audience size and the price of TV commercials. In this …