Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
Coca-Cola Seeking to Turn Things Around
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Trends advertising, business model, Coca-Cola, competition, infographic, Kantar, most chosen brands, planning
It’s hard to believe that this headline is true. Coca-Cola Seeking to Turn Things Around. But, in the COVID-19 era, things are evolving for the firm.
World’s Most Chosen Brands
Evans on Marketing Distribution, Global Marketing, Product Management FMCG, infographic, Kantar, most purchased brands, shopping, Statista
From a marketing perspective, brands may be companies’ most important assets. Due to this, there are many studies regarding brand value. Today, we take a different perspective. What are …
2019 Global Most Valuable Brands
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Trends BrandZ, infographic, Kantar, Most Valuable Global Brands, video, WPP 1
In short, as most firms know, brand image represents a powerful financial asset. Accordingly, brand recognition and brand loyalty may represent the difference between success and failure. For this …