New Tool in the Fake Product Wars

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Sports and Entertainment Marketing, Technology and Marketing , , , , , , ,

 
Yesterday, we looked at shopping gullibility. To appeal to unaware customers, one widely-used tactic involves selling fake products as authentic. Now, there is a promising new tool in the …

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Countries and Industries Most Affected by Counterfeiting

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management , , , , ,

 
The counterfeiting of branded products is both unethical and often illegal. In this post, we highlight the countries and industries most affected by counterfeiting. Unfortunately, counterfeiting remains a huge practice. …

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