The Popularity of Podcasts in 2021 and Beyond

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , ,

 
Back in 2019, we presented a two-part series on podcasts soaring (1, 2). Now, we will look at the popularity of podcasts in 2021 and …

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Forty Under Forty for 2021

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , ,

 
How can we measure the success of our self-branding efforts? For example, consider these measures. Ability to get a job. Job promotions. Salary increases. Reviews by others. And so …

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Burger King Looking to Keep It More Real

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , ,

 
Curious about this title? “Burger King Looking to Keep It More Real.” Well, it refers to the fast-food chain’s newest attempt to present itself as healthier to consumers. Building …

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Customer Satisfaction With Cable TV

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , ,

 
Service providers especially rely on great customer experiences for their continued success. Yet, unlike with many physical products, service performance tends to be more intangible.  In this post, we …

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Evans on Marketing Hits 2500 Posts

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , ,

When we began this blog in May 2012, we had no idea where we would be in August 2021. Certainly, there was no expectation that this blog would reach its …

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