In recent years, more firms have been using podcasts. For an example, click here. This will continue. Today, podcasts soaring – part one. Tomorrow, podcasts soaring – part two.

To be clear, let’s define podcast. According to How Stuff Works:

“Podcasting is a free service that allows Internet users to pull audio files (typically MP3s) from a podcasting Web site to listen to on their computers or other connected devices. The term comes from a combination of the words iPod (a personal digital audio player made by Apple) and broadcasting. Even though the term is derived from the iPod, you don’t need an iPod to listen to a podcast. You can use virtually any portable media player or your computer.”

“Unlike Internet radio, users don’t have to ‘tune in’ to a particular broadcast. Instead, they download the podcast on demand or subscribe via an RSS (Really Simple Syndication) feed, which automatically downloads the podcast to their computers. The technology is similar to that used by TiVo, a ­personal video recorder that lets users set which programs they’d like to record and then automatically records those programs for later viewing.”

 

A Look at Podcasts Soaring – Part One

As reported by Statista:

“The following graph presents the number of podcast listeners in the United States from 2014 to 2017. As well as a forecast from 2018 to 2022. As stated by the sources (cited at the bottom of the graph), the average number of monthly podcast listeners amounted to about 67 million in 2017, and is due to increase to 132 million by 2022.”

Podcasts Soaring - Part One

 

In addition, Statista notes that:

“This chart presents the percentage of consumers in the United States who listened to audio podcasts from 2006 to 2018. During the latest annual survey in 2018, it was found that 44 percent of US consumers listened to audio podcasts.”

Podcasts Soaring - Part One
 

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