Yesterday, we looked at the increase in podcast listeners. As well as the expected rise in the future. Today, we present podcasts soaring – part two. And the emphasis is on specific examples. Who leads the pack? In addition, how Trader Joe uses podcasts.
Leading Platforms: Podcasts Soaring – Part Two
As reported by Felix Richter for Statista:
“Over the past few years, podcasts have quickly grown from a niche phenomenon to what can now be called a mainstream medium. According to estimates from Edison Research, roughly 90 million Americans listen to podcasts every month, with the most popular ones reaching huge audiences. Interestingly, the format attracts hobbyist content creators as well as professional media firms such as the New York Times. The low barriers to producing a podcast help the medium’s popularity by creating thousands of podcasts on any topic you can imagine”.
“Nonetheless, the top performers are professionally produced and listened to by millions in some cases. “The Daily” offers in-depth commentary on current events. They are straight from the New York Times newsroom. It has millions of fans in the United States and internationally The following chart ranks the most successful podcast publishers in the United States by their monthly audience. According to podcast analytics company Podtrac, NPR is the biggest provider of podcasts with a monthly audience of nearly 18 million in the U.S. alone.”
Trader Joe’s Podcasts
Trader Joe’s is an exciting and original food store chain. Even its advertising approach is unique.
Consider George P. Slefo’s commentary for Ad Age:
“Despite its popularity, Trader Joe’s does no traditional marketing and doesn’t discuss internal issues with the media. Those seeking details about the inner workings of the company, however, can tune into its podcast. ‘Inside Trader Joe’s’ shares information such as how often it turns around its products, and how it decides which food items go on the shelf.”
“Although most marketers know it doesn’t advertise, what may come as a surprise is how popular Trader Joe’s podcast is. It ranks in the top 1 percent of all podcast downloads, regardless of genre. It averages more than 35,000 downloads within the first 30 days of an episode’s release, according to Libsyn, the largest paid podcast-hosting network, with clients such as Pandora, Spotify and Amazon.”
Here are two podcast examples. What do YOU think?