You should already be aware of the booming use of robots in retailing. For retailers, they may reduce costs and increase efficiency. On the other hand, there is concern …
The State of Digital Advertising in 2021
Through our numerous posts on marketing communications, we have discussed many aspects of that topic. Here, we examine the state of digital advertising in 2021.
An Industry
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The Effects of the Pandemic on Generation X
Over the years, we have reviewed people’s differences by generation. Nonetheless, Gen X sometimes get overlooked. Wedged between Baby Boomers and Generation Z. Yet, Gen X remains important. We …
Online Customer Returns Are Still Too Hard
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Technology and Marketing customer expectations, customer returns, customer satisfaction, experiential marketing, infographic, Insider Intelligence, online shopping 1
Over the years, we have written many times about customer returns issues. Since the start of the pandemic one year ago, the supply chain has faced a tough time. In …
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