As we noted last year, marketers have a constantly evolving dictionary of terms. Including click-and-collect shopping. It involves buying online and picking up at the store. Obviously, a great …
Read moreThe Effects of the Pandemic on Generation X
Over the years, we have reviewed people’s differences by generation. Nonetheless, Gen X sometimes get overlooked. Wedged between Baby Boomers and Generation Z. Yet, Gen X remains important. We …
Online Customer Returns Are Still Too Hard
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Technology and Marketing customer expectations, customer returns, customer satisfaction, experiential marketing, infographic, Insider Intelligence, online shopping 1
Over the years, we have written many times about customer returns issues. Since the start of the pandemic one year ago, the supply chain has faced a tough time. In …
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