How can we measure the success of our self-branding efforts? For example, consider these measures. Ability to get a job. Job promotions. Salary increases. Reviews by others. And so on. Another way to gauge exceptional job success is by appearing highly in third-party rankings. Such as Ad Age recognizing forty under forty for 2021.


Advertising Age’s Forty Under Forty for 2021

Annually, Ad Age honors 40 emerging marketing stars under 40 years of age. For 2021,  Adrianne Pasquarelli reports that:

For the last 15 years, Ad Age has published its annual 40 Under 40 list. Which honors rising stars making waves in media and marketing. But the industry has certainly changed since the 2006 inaugural list. Then, YouTube had just begun. And sites such as TikTok and Instagram didn’t even exist. Along with the rise of such social media platforms, recent years have introduced more challenges to the marketing landscape. As COVID-19 continues to rage and create new problems for ad execs to solve.

Yet the trailblazers in the group Ad Age honors now have risen to the occasion. Some have championed diversity, equity, and inclusion efforts at their companies. And given a voice to those communities often underrepresented or unheard. One made a mission out of holding social media platforms responsible for hateful content following the start of the pandemic and murder of George Floyd.

A few honorees have founded companies that tap into growing trends, like the rise in influencer marketing. Or how ad tech and cannabis can together create a business opportunity. Others are tapping into changing consumer behaviors and connecting with customers on new marketing levels. One was so tenacious she attended barbecues hosted by the founders of the company where she wanted to work — and got the job. And one was responsible for marketing a certain sandwich that spawned a host of copycats, instigating the Chicken Sandwich Wars.

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Forty Under Forty for 2021
Credit: Composite by Ad Age


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