In March 2021, we wrote about the NFL’s enormous future media rights deals. Despite the declining audience in 2020, the NFL secured a massive rise in fees. Now, we …
The State of Marketing in 2022
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing 2022, business model, infographic, planning, Salesforce, state of marketing
As we further embark on 2022, let’s look at the state of marketing in 2022. This is a good companion piece to our 2020 post on Projecting Scenarios in …
Happy New Year 2022
Marketers Ramping Up Use of NFTs
In early 2021, we first discussed NFTs (non-fungible tokens)Â as collectibles. In the months since then, we have seen marketers ramping up use of NFTs in their marketing …
Be Upbeat about Thanksgiving 2021
Due to COVID-19, Thanksgiving 2020 saw more limited family gatherings. With travel way down. In 2021, Thanksgiving represents a more festive time. Due to fewer concerns about travel and …