As reported by Fatima D. Lora for Retail TouchPoints: “In a recent IBM-sponsored webinar, titled: ‘The Future of Retailing in a Multi-Sensory, Multi-Channel World,’ Martin Lindstrom, Marketing Consultant …
Read moreTwo New York Times’ stories today address different aspects of the marketing of the 2012 Olympics and the negative actions of some.
One story deals with the tactic of ‘ambush …
Read moreConsider this comment from our vantage points as businesspeople AND as consumers: “Businesses today tend to herd customers as if they were cattle, but a revolution in personal empowerment is …
Read moreWhat do YOU think? Is this a good approach for David Karp and his social media phenomenon?
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As we posted in May, Dish Network has introduced a new DVR that zaps out ads. Clearly, this is not in the best interest of the advertising community — …
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