In the video clip below, Paul Dunay, vice-president of global marketing at Maxymizer, shares five ways that business-to-business marketers need to be more like business-to-consumer marketers in this interview …
Read moreSocial Media for B2B Experts and Content Marketers
Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Online Marketing, Sports and Entertainment Marketing, Trends B to B, B2B, content, exploreB2B, infographic, online information, opportunity, optimization, planning, tips, trends, Web, web design
exploreB2B has published an excellent article on content marketing online, including business-to-business marketing.
Click the infographic to access the full report.
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Read moreIs Blogging Right for You?
Blogging can be rewarding in many ways. I write this as I hit post 340 on this blog (and 500 on my other blog on retailing). It can be …
Read moreGoogle Analytics Metrics to Watch When Launching an E-Commerce Site
Google Analytics is a great tool — when used properly.
As Caleb Donegan notes at the YouMoz Blog: “One of the most daunting, yet rewarding, task to take on …
Read moreWeb Site Usability and B-to-B
B-to-B Web site visibility and analytics have not received the same attention as with B-to-C sites. However, it is equally important.
As Richard H. Levey writes for Multichannel Merchant: …
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