The Impact of Company Ethics on Consumer Behavior

Do consumers really care about whether companies are ethical when they decide to patronize them? Or are other attributes (such as brand loyalty, price, convenience, assortment, etc.) so important to consumers that they ignore ethical issues when making a purchase decision? As reported by Emarketer, Mintel and Lightspeed GMI recently conducted a large study on […]

Read more

Turning the Corner on Consumer Spending

As reported by Stagnito Business Information’s New Products Report: “Consumer spending is in line with pre-recession trends and consumer optimism is higher than it’s been in years, according to Mintel’s annual comparative audit report American Lifestyles 2014. That’s a sunny outlook from consumers, one that certainly will benefit CPGs and retailers this year and into […]

Read more