How Do Companies Rank on Reputation?

Several companies have taken big hits to their reputations in recent years, including Volkswagen, Sears, Monsanto, and Goldman Sachs. Other companies are rated quite highly, such as Wegmans Food Markets, Amazon.com, Samsung, and Costco. Take a look at the slideshow below, which highlights the findings of the 2015 Harris Poll Reputation Quotient® Study.    

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Dish Ad-Skipping Lawsuit to Proceed in California

As we posted in May, Dish Network has introduced a new DVR that zaps out ads. Clearly, this is not in the best interest of the advertising community — which already worries about people fast-forwarding through commercials when they watch recorded shows. This emerging technology is a real threat to ad-based programming. As a result, […]

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New DVR to Fully Zap Out Ads

The Hopper from Dish Network is a consumer’s dream — setting up programs that are DVRed to not only skip commercials during playback but to blank them out — and a marketer’s nightmare. Big battles will be coming. Look at this story in today’s Wall Street Journal for an interesting perspective.

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