The “Science” of Tweeting

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , , , , 24

A lot of us think that Tweeting is one of the most spontaneous and intuitive social media activities in which we engage. But, if we choose to be so engaged, …

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What Are the Toughest Languages to Translate?

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Trends , , , , , , , , , 41

As firms go global, language translation becomes more complex and time-consuming.

Dana Translation notes that:

“In today’s global environment and economy, interesting and important  come in many languages. People …

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Iconic PR Campaigns Over the Decades

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , 13

As we know, public relations activities and media have changed over the decades.

Consider these observations from the Fusion 360 agency:

“Public relations firms and — in many instances, …

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