Body Language Errors to Avoid During Interviews

It is not just WHAT we say during an interview that influences our job prospects. Our prospects also depend on HOW we communicate during an interview. Is our body language good? Click on the image to take a look at this Forbes’ slideshow on interview body language that covers everything “from eye contact to posture […]

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Etsy: A Pioneering B Corporation

Etsy is an innovative online retailer. On April 16, 2015, Etsy had a successful IPO (initial public offering), which valued the firm at $3.3 billion as of the end of the day. Its company philosophy is described at its Web site: “Etsy is a marketplace where people around the world connect, both online and offline, to make, […]

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Marketing Lessons from Romantic Movies? Yes, Really

We should already feel that we can from virtually any situation or event. But from romantic movies? YES, this is for fun — however, there are serious lessons too. 🙂    

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Are Marketers Story Tellers Or Scientists?

This is any interesting question, as there are three possible answers: both (the most widely held view), story tellers, or scientists. With this in mind, check out the YouTube video below by IDG Knowledge Hub: “According to this 2014 Tech Marketing Priorities study by IDG Research, a successful marketer needs to be the proper balance […]

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Millennials Move Over (a Little): Gen Z Coming of Age

As Wikipedia reports: “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s or from the mid 2000s to the present day.” According to JWT Intelligence: “After years […]

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GREAT New Marketing Report from McKinsey & Company

The current issue of the McKinsey Quarterly focuses  on the “dawn of marketing’s next golden age, new ways to create value in the sales channel, the power of people analytics, and more.” Click the image to access the 112-page report. Lots to learn!    

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Better Communicating with Loyal Customers

by Joel R. Evans and Barry Berman   In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with ongoing customers. Our assumption for today is that your business has started to develop a customer database and that you are also now at least thinking […]

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Great Service: Be Fast, Friendly, and Helpful

StellaService is a relatively new firm that measures the quality of customer service provided by online retailers. According to the company: Dedicated to helping consumers make more informed online shopping decisions, StellaService is the first and only independent provider of customer service ratings for online retailers. Using its proprietary, rigorous evaluation system, StellaService rates thousands […]

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SXSW Interactive 2015

The annual SXSW (South by Southwest) Conference is held in Texas and is a major event. As its Web site notes: “With 72,000 registrants and artists in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the Music, Film, and Interactive industries.“ Click the image to learn […]

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How to Make Online Content More Visually Appealing

Although there are many highly visual company Web sites, others could be categorized as “boring.” How can content be more attractively effective? Consider these observations by Neil Patel, writing for Quick Sprout: “Have you noticed that I publish a lot of visually appealing content on Quick Sprout? From videos to infographics, I’m constantly leveraging visual […]

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