There are various reports on the social influence of brands. A new brand rating from Lithium Technologies (whose social software helps companies respond on social networks and build trusted content on a community they own) rates the importance of the leading 50 social global brands.
In its ranking system, Lithium notes the following:
“The Klout 50 is a ranking of the top 50 global brands with the most social influence and engagement. The Klout 50 is the ultimate ranking of brands that are authentically connecting with their digital audience. These social elite brands are the most active on social media platforms and their audiences consistently share and interact with their digital content.
“Amazon lands the #1 spot followed by Microsoft and MTV. These brands are reinventing the way they connect with people and share experiences on social media. They are authentic, create compelling and meaningful content as well as engage with everyone – not just the positive, most influential fans.”
“The Klout 50 is based on the Interbrand 2014 Best Global Brands report and corresponding Klout Scores. Klout Scores are compiled using proprietary algorithms, determined by more than 400 signals from eight different networks, including Facebook, Twitter, and Google+ as well as real world data from Wikipedia. Brand value strength is not enough to succeed on social media, as evidenced by only Microsoft, Google, and McDonald’s being recognized for their global brand and social media success, securing a top ten spot on both the Klout 50 and Interbrand’s list.”