Careerealism has a terrific Web site with a lot of free resources, including daily tips via E-mail. Included at the site are a free cover letter tutorial and template and…
Read moreA Retailing Call to Action: More Bad News About Hacking
Evans on Marketing Consumers and Their Behavior, Privacy, Identity Theft, and Ethical Issues bad behavior, customer expectations, fraud, shopping, Target, trends, trust
As a consumer, be careful and look at all credit card bills in detail. If there is any suspicious activity, immediately contact the credit card company. You are NOT responsible
… Read moreBetter Understanding China
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Technology and Marketing, Trends analytics, China, McKinsey, opportunity, planning, tips, trends 2
As the Chinese marketplace becomes more and more important for foreign companies and countries, the knowledge base about China has also exploded.
One comprehensive site is from McKinsey & Company, …
Read moreOMAHA! OMAHA!
Normally, we post relatively serious stories about marketing. But this story is too good to pass up.
Football fans will recognize “Omaha” as the word that Peyton Manning screamed out …
Read moreA Career Video Interview with J.D. Power’s Founder
These days, we’re pretty familiar with J.D. Power, the global marketing information services company founded in 1968. As the firm notes at its Web site: “J.D. Power has been …
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