digital Archives

Chinese Advertising Ups the Digital Spend

March 23, 2016 Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, China, digital, global, worldwide 9

Large numbers of advertisers around the globe are rapidly expanding their move from traditional ads to digital ones. Worldwide, average spending on digital ads is expected to be nearly one-third …

The Impact of Digital on Shopping Behavior

October 9, 2015 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Online Marketing, Social and Digital Media, Trends brick-and-mortar store, digital, Nielsen, online shopping, pre-shopping, technology, trends 15

Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and …

Retailing Leads U.S. Industries in Digital Ad Spending

June 3, 2015 Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, digital, eMarketer, opportunity, promotion, technology, trends. 1

Are you surprised by the title of this post? Or, is it something to which you were already aware?

According to eMarketer:

“U.S. retail industry ad spending on paid …

Fraud and Brand Safety Are Key to Ad Buyers

February 23, 2015 Evans on Marketing Business-to-Business, Marketing Communications, Privacy, Identity Theft, and Ethical Issues analytics, B to B, B2B, digital, Integral Ad Science, planning, social media 4

What factors are important to digital advertising buyers?

According to eMarketer:

“From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad

Digital Marketing Gets Even Bigger in 2015

January 11, 2015 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Technology and Marketing, Trends 2013, customer expectations, digital, experiential marketing, grepsr, info, social media, technology, tips 2

The strong shift to digital marketing will continue in 2015. If you are not yet on board, it really is time to hop on!!

As grepsr (a “Web Crawling service …

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