Chinese Advertising Ups the Digital Spend

Large numbers of  advertisers around the globe are rapidly expanding their move from traditional ads to digital ones. Worldwide, average spending on digital ads is expected to be nearly one-third of all ad spending in 2016. And China is one of the countries leading the way. As discussed by Angela Doland for Advertising Age: A report […]

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The Impact of Digital on Shopping Behavior

Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: “Before they hit the stores, shoppers leverage an array of online resources to give themselves […]

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Retailing Leads U.S. Industries in Digital Ad Spending

Are you surprised by the title of this post? Or, is it something to which you were already aware? According to eMarketer: “U.S. retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of 12.3% over the […]

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Fraud and Brand Safety Are Key to Ad Buyers

What factors are important to digital advertising buyers? According to eMarketer: “From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad buzz phrases this year. In a November 2014 study by Integral Ad Science, these emerged as the three most important aspects of media quality among […]

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Digital Marketing Gets Even Bigger in 2015

The strong shift to digital marketing will continue in 2015. If you are not yet on board, it really is time to hop on!! As grepsr (a “Web Crawling service for everyone”) reports: “During the last few years, SoLoMo (social, local, and mobile) have remained the defining trends in marketing, and data have played a […]

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The Car as a Digital Entertainment Center

New car entertainment technology has exploded in recent years. According to Nielsen: “Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. The industry is also amplifying an array of connected car options […]

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Global Advertising Is Booming

As part of its research on worldwide advertising trends, eMarketer examined the per-capita ad spending for several countries around the globe. From this research, a few conclusions may be drawn: (1) From 2012 to 2018, advertising is expected to rise sharply in many of the countries eMarketer examined. (2) The United States and 7 other […]

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Media Trends in U.S. Advertising

The shift to digital media for U.S. advertising expenditures is expected to continue well into the future. By 2018, ad spending on digital media will exceed that for television. Mobile ad spending is projected to rise from 2.6 percent of all U.S. media dollars in 2012 to 26.4 percent in 2018. As eMarketer reports: “Strong, […]

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Gartner Study: The State of Digital Marketing

Gartner, a marketing research company, recently conducted a survey on companies’ use of marketing. Overall, Gartner found that the companies studied spent 10.4 percent of their total revenues on marketing. The percentage ranged from 9.1 for high-tech firms to 12.7 for media firms. With regard to digital marketing, Gartner found that: “The majority spends between […]

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