We know that people access the news (current events) much differently than in the past. So, what is the state of the way that news (current events) is collected, presented, …
Read moreHow to Get Digital Media Right
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media, Trends business model, customer expectations, digital, media, MillardBrown Digital, mobile media, opportunity, planning, social media, tips, video 12
MillardBrown Digital has produced an excellent report and Webinar on how to best engage in digital marketing:
“It’s no longer about traditional or digital. It’s all marketing. Digital marketing …
Read moreBig Leap for Digital Ads
As we know, digital advertising has seen strong growth in recent years — at the expense of more traditional media. This year marks another milestone as digital advertising surpasses TV …
Read moreDigital Marketing in 2016: An Infographic
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Trends digital, global, infographic, opportunity, planning, Smart Insights, tips, trends 2
Smart Insights has put together a terrific infographic on the current state of digital marketing globally and how to leverage digital tools. Take a look at the information and advice …
Read moreThe Consumer’s Path to Purchase by Category
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Trends analytics, business model, customer expectations, digital, experiential marketing, high involvement, low involvement, Millard Brown, path to purchase, planning 1
We know that consumers shop differently for various goods and services. But we can always learn more.
Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?”…
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