Smart companies realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long …
Read moreWhat Any Marketer Can Learn from Amazon Prime
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media Amazon, Amazon Prime, competition, customer expectations, customer loyalty, customer service, eMarketer, strategy, success 1
Although some firms truly get the value of strong customer loyalty programs, there are others that still don’t. The current king of customer loyalty programs is Amazon with …
Read more2014 Customer Champions
1to1 Media recently released its 2014 Customer Champions report. This is how it defines customer champion:
“Behind every successful enterprise-wide customer strategy is an individual who tirelessly evangelizes the customer …
Read moreWe NEED Customer Champions
In this digitally-connected era, where the very nature of word of mouth has dramatically changed, it is more important then ever to seek out and nurture true customer champions. There …
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