Inside Yahoo: Less Show, More Sell

9 Feb

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According to Amir Efrati of the Wall Street Journal, “New Chief Executive Scott Thompson’s plan for turning around Yahoo Inc. is beginning to take shape: He wants to push the Internet company away from its advertising roots and get more of its revenue from fees and commissions, according to people familiar with the matter. The 54-year-old executive, who was hired last month, hasn’t mentioned specifics during meetings with employees and business associates. He has made clear, however, that Yahoo’s nearly single-minded focus on its existing websites and online-advertising sales hasn’t worked, and that the ‘market’ places little value on the company’s core online-ad business, these people said.”

 

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