Tips for Using Microcontent in Social Media Marketing

Evans on Marketing Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 3

The latest new term for our bulging marketing dictionary is “microcontent.” According to Danyl Bosomworth (co-founder of Smart Insights and Managing Director of First 10 Digital): “Essentially, microcontent is as it sounds – short form content. Typically low-cost, high-value content appropriate to social channels. To all intents and purpose it’s social media content. It’s not […]

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How Brands Can Do Better on Vine

Evans on Marketing Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media , , , , , 2

Vine is “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” It has about 50 million users, many of whom are teenagers, who are attracted to the six-second videos. Stephanie Castillo, a digital marketing specialist at Visually, […]

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Should Marketers Be Climbing the Vine?

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Is Vine.co (owned by Twitter) ready to be the next “big thing” in social media? Already, it has generated some changes by competitor Instagram. When it was launched in late January 2013, Vine announced that it “We wanted to make it easier for people to create and share videos from a device we almost always […]

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Instagram Ups the Competition for Video

Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , 1

Instagram (owned by Facebook) “is a fast, beautiful, and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it’s that easy. You can even share to Facebook, Twitter, Tumblr, and more. It’s a new way […]

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