Tips for Using Microcontent in Social Media Marketing

Evans on Marketing Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 3

The latest new term for our bulging marketing dictionary is “microcontent.” According to Danyl Bosomworth (co-founder of Smart Insights and Managing Director of First 10 Digital):

“Essentially, microcontent is …

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Should Marketers Be Climbing the Vine?

Evans on Marketing Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , , , , , , 16

Is Vine.co (owned by Twitter) ready to be the next “big thing” in social media? Already, it has generated some changes by competitor Instagram. When it was launched in …

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Instagram Ups the Competition for Video

Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , 1

Instagram (owned by Facebook) “is a fast, beautiful, and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its …

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