The latest new term for our bulging marketing dictionary is “microcontent.” According to Danyl Bosomworth (co-founder of Smart Insights and Managing Director of First 10 Digital): “Essentially, microcontent is as it sounds – short form content. Typically low-cost, high-value content appropriate to social channels. To all intents and purpose it’s social media content. It’s not […]
Read moreHow Brands Can Do Better on Vine
Vine is “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” It has about 50 million users, many of whom are teenagers, who are attracted to the six-second videos. Stephanie Castillo, a digital marketing specialist at Visually, […]
Read moreShould Marketers Be Climbing the Vine?
Is Vine.co (owned by Twitter) ready to be the next “big thing” in social media? Already, it has generated some changes by competitor Instagram. When it was launched in late January 2013, Vine announced that it “We wanted to make it easier for people to create and share videos from a device we almost always […]
Read moreInstagram Ups the Competition for Video
Instagram (owned by Facebook) “is a fast, beautiful, and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it’s that easy. You can even share to Facebook, Twitter, Tumblr, and more. It’s a new way […]
Read more